Ultimate ROI from Promoted Social Media Posts

It's no secret. Promoted posts, sponsored posts, and advertisements served alongside content is big business. It's one of the many ways that the new technology landscape is leveling the playing field for savvy small businesses. If you run a business page or account on social media, you've doubtless seen the promoted post calls-to-action on the platforms where you spend time.

How do these channels measure up? To achieve ultimate ROI from promoted social posts, it's important to consider the top players' the strengths and weaknesses. Read on to find what you need to know for powerful promoted posting.

1.

In this article by Contently, some heavy-hitting socials (Facebook, Linked In, Twitter) are compared side by side with Content Distribution Channels that serve posts to the readership of such online giants as ESPN, Slate, Newsweek, CNN, to name a few. Platforms are evaluated based on Pros, Cons, and average Cost-per-click.

https://contently.com/strategist/2015/08/06/the-pros-cons-and-costs-of-the-top-6-content-distribution-platforms-in-2015/

2.

Here's a great article by Element Three detailing the ROI on promoted social posts, including a discussion of Facebook Ads versus promoted posts.

https://elementthree.com/resources/what-is-the-roi-on-social-media-promoted-posts/

3.

Since Pinterest is such a powerful referral site for jewelers, I also wanted to add this article by Social Media Examiner. They've made a well-researched list of tips to get the most out of Pinterest Promoted Pins. Read this before you run your next Promoted Pin Campaign.

http://www.socialmediaexaminer.com/succeed-with-pinterest-promoted-pins/

Are you using promoted social media posts as a part of your marketing strategy? Where have you seen the best results? Share your insight for the next update of this article.