IFTTT for Marketing: Get Efficent with Automation

Meet IFTTT, a free, web-based service that vows to "empower you to do more with the services you love."

With Applets and Widgets, the developers of IFTTT promise a more streamlined life through tiny automations. The idea is simple: by creating if-then conditional rules across multiple accounts and tools so that an action or change to one account creates automatic secondary activity. The service has endless uses for marketers who seek to cut repetition out of keeping multiple social media profiles updated with the right kind of content.

Some Ideas To Get Started

1. Picture Perfect  For anyone who's ever wished that sending Instagram content to Twitter displayed a photo instead of a link.

2. Receipt Heaven Automatically captures receipts, invoices, and orders from Gmail and adds the email plus first attachment to a Google sheet. 

3. #PostToFacebook  Including a hashtag of your choosing to your twitter post will trigger it to be automatically shared to a Facebook account, sans the hashtag.

4. Google Rolodex Never lose a number or email by automatically saving your iOS contacts to a Google sheet.

5. Bonus! Not necessarily for marketing purposes, but add this Rise and Shine automation and the right peripherals to unlock a more efficient version of the Pee Wee's Big Adventure breakfast scene. 

If you're specifically interested in optimizing your activity around a certain social media channel, you can easily search by service or for more favorite ideas, take a look at IFTTT's list of 21 Applets for Marketers.

Another great Applet list to check out is the Small Business Owner Collection.

Are you already using Applets? What's your most time-saving IFTTT automation?